As the world took a pause as the pandemic took hold, lockdowns kept everyone indoors. While many businesses suffered losses, Lowe’s saw unprecedented growth as people all around the country flocked to stores to work on indoor and outdoor projects with the new time on their hands. Stores were busier than ever, and employees needed a better focus on safety.

Lowe’s Safe, the internal safety team, reached out asking for new life to be breathed into the program. It started with a new logo, but quickly morphed into an entire ‘safety-verse’. Soon we would produce live action and animated videos, custom comic book posters, presentations and more. 

Roles: logo design/branding, video script writing, video shoot art direction, video post production direction, art direction for animation studios, art direction for illustration