Along with Shrink, internal Lowe’s Safety needed a fresh, new take to keep employee engagement up for Safety. What better to highlight dangers than…

Zombie Hazards. These creatures embody hazards employees face within the distribution centers. Putting a face and character design to real hazards proved to stick. Like Shrink, this campaign featured quarterly posters and videos. This ran during 2023 and opened the door to keep thinking about hazards going into 2024, when this campaign would again be re-imagined.

Roles: Video script writing, video post production direction, art direction for animation studios, art direction for illustration, music/voice over direction