As word traveled internally with Lowe’s due to the success of Lowe’s Safe, their internal Supply Chain and Shrink division asked us to rethink their programs. Both Supply Chain and Shrink were in need of engaging tactics to have their programs become as successful as external shrink.

We began first with Shrink. We needed to give a face, or faces, to internal loss prevention. How could we make loss prevention engaging? Enter: The Shrink Squad. A group of three superheroes, each with their own concentration. 2023 saw a year long campaign with quarterly illustrated posters as well as videos, highlighting specific areas of need. The program was so successful that the Shrink Squad is still alive and thriving in 2024, continuing the efforts to keep loss prevention down.

Roles: logo design/branding, video script writing, video post production direction, art direction for animation studios, art direction for illustration