After the Zombie campaign in 2023, Lowe’s wanted to shift to a less frightening approach and re-think Safety in 2024. We were challenged to think of a catchy, memorable and fun way to engage the associates. Enter: Lowe’s Hazard Arcade.

The idea transforms normal Lowe’s Safety to a throwback 8-bit retro game world. In this side scrolling adventure, you’ll be player 1, known as “8-Bit Britt”. In this world the goal is simple: to meet challenges head on and level up as you win the levels of safety at Lowe’s. So far, Hazard Arcade is a huge hit at Lowe’s. This campaign has just started, so check back for more additions as 2024 rolls on.

Roles: Video script writing, video post production direction, art direction for animation studios, art direction for illustration. Music/VO direction.