In 2020, Dollar General needed help to revitalize and rebrand their Private Label products. This would include name vetting with legal and trademarks, logo design, and the product design itself. With the energy drink market being so saturated with all of the expected names, PureRED decided to call upon creatives from all over the country in the network to bid on this challenge. 

Finally, Dollar General settled on NTENSE. After getting the name vetted, I got to work on a logo and product design. I took inspiration from Thor, using multicolored lightning based on the flavor against a pitch black can. In the end, this concept won. You can now pick up a can of NTENSE in Dollar Generals everywhere. 

Roles: legal name vetting, logo design, product design, product mockups, production art direction